Personal data that we process for any purpose or purposes will not be kept for longer than is necessary for that purpose or those purposes. In some cases it is not possible for us to specify in advance the periods for which your personal data will be retained.
For website visitors the Google Analytics Data Retention is set to 38 months before user-level and event-level data stored by Google Analytics is automatically deleted from Analytics’ servers. When data reaches the end of the retention period, it is deleted automatically on a monthly basis.
Notwithstanding the other provisions of this section, we may retain your personal data where such retention is necessary for compliance with a legal obligation to which we are subject, or in order to protect your vital interests or the vital interests of another natural person.
Version 1.0 - Published 27th April 2018